Deep experience yields valuable perspective

We’ve served over 70 brands in our careers, all with a common mission: Move the business forward.

Roger Beasley     

Roger Beasley has been a key contributor to the development of successful business, brand and marketing strategies for some of the most recognized companies in America. Throughout his 28-year career, he has served a broad range of B2C and B2B industries, developing strong, lasting relationships with the leadership of his clients by demonstrating a deep understanding of their business and an unwavering commitment to helping them achieve sustainable success.

A versatile, inquisitive strategist and leader, some of Roger’s most noted accomplishments include helping to develop the brand positioning for a regional consumer finance company that has grown into the nation’s largest retail lending chain; leading the successful turnaround of a golf management brand that ultimately led to its multi-million dollar acquisition; helping identify the brand strategy for the successful turnaround of one of America’s most popular 24-hour restaurant chains; and co-founding a thought leadership conference featuring some of the world’s leading innovators focused on inspiring organizational change.

Roger frequently speaks on the topic of brand building and strategy development. He is also an adjunct professor at Clemson University where he brings real-world perspective to the training of America’s next generation of business and brand strategists. 

Zac Painter     

Zac has spent the last 15 years on both the agency and client sides, providing guidance to some of America’s most recognized and loved consumer brands such as Denny’s, Sears Automotive Center, P.F. Chang’s, Dunkin’ Donuts, Verizon Wireless; global B2B brands like Equifax and BASF; and regional restaurants like Biscuitville, Café Enterprises and Hometown Hospitality Group.

While supporting these brands, Zac has led marketing and business strategy, product innovation, organizational restructuring, and partnership strategies, including negotiation of programs with the likes of Dreamworks, NASCAR, Twentieth Century Fox and Atari. He has a deep understanding of how independent properties can come together in meaningful, authentic and mutually beneficial ways.

As a child of restaurant industry vets, he grew up in the hospitality industry, working his way through school serving tables and tending bars. That experience solidified his understanding of how powerful (and profitable) a genuine connection with your customer can be.

In his free time, you’ll find him running as fast as he possibly can, working on the mission-based clothing company he and his wife started in 2010, or playing with his son Sullivan, daughter Seabrook and rescue dog Cash.