Deep experience yields valuable perspective

We’ve served over 70 brands in our careers, all with a common mission: Move the business forward.

Roger Beasley     

Roger Beasley has been a key contributor to the development of successful business, brand and marketing strategies for some of the most recognized companies in America. Throughout his 28-year career, he has served a broad range of B2C and B2B industries, developing strong, lasting relationships with the leadership of his clients by demonstrating a deep understanding of their business and an unwavering commitment to helping them achieve sustainable success.

A versatile, inquisitive strategist and leader, some of Roger’s most noted accomplishments include helping to develop the brand positioning for a regional consumer finance company that has grown into the nation’s largest retail lending chain; leading the successful turnaround of a golf management brand that ultimately led to its multi-million dollar acquisition; helping identify the brand strategy for the successful turnaround of one of America’s most popular 24-hour restaurant chains; and co-founding a thought leadership conference featuring some of the world’s leading innovators focused on inspiring organizational change.

Roger frequently speaks on the topic of brand building and strategy development. He is also an adjunct professor at Clemson University where he brings real-world perspective to the training of America’s next generation of business and brand strategists. 

Zac Painter     

I’ve had the pleasure of partnering with some of America’s most loved and recognized brands on both the agency and client sides. I’ve led marketing and product development with several regional and national restaurant brands, and happen to know quite a bit about pancakes. I grew up in the hospitality industry, learning by example from my parents and working my way through school serving tables and tending bars. That experience drove home just how powerful a genuine connection with your customer can be.

Outside the office, you’ll find me running as many miles as I can, hanging out at the breakfast joint I co-own, and spending time with my wife, our three beautifully crazy kids and our rescue dog, Hank.